Edinburgh Intercontinental Ebook Festival :: Animated Mindmap


Tangent Graphic have created the id for the 2012 Edinburgh Intercontinental Ebook Festival (EIBF). The Ebook Festival is a conference of minds, welcoming novelists, poets, experts, philosophers, musicians, biographers, environmentalists, economists, Nobel and Booker prize-winners and many far more in addition to. The function provides viewers and writers collectively for leisure, discussion and pure inspiration. With about 800 gatherings, EIBF is the world’s greatest general public celebration of the written phrase.

Tangent produced the inventive thought of’The Globe, In Words’, based on the observation that up to date literature is knowledgeable by trends and concerns in broader society.

In basic Greek philosophy it was considered that all human commitment and action was pushed by a couple basic themes – the essential emotional human wants, fears and worries that shift us, travel us, and are relevant to us. Mainly because these motivations drove all human conduct, they have been also the foundation for any fictional plot-line than an writer or poet could conceive of.

Tangent took a variant of these themes – Justice, Appreciate, Morality, Get, Satisfaction, Dread and Validation – and utilized them as the setting up blocks for a mindmap that visualised the connection amongst literature and broader entire world gatherings. Utilizing a mix of text, photography and specifically commissioned illustrations, the topic board featured topical information and cultural trends, overlaid with relevant prices and excerpts from the writers and thinkers appearing at the pageant.

The Ebook Festival consequently results in being the entire world in microcosm – the debates and readings (and the information of the textbooks on their own) mirror effectively publicised entire world gatherings this kind of as the banking crisis or Arab Spring, but are also knowledgeable by common cultural trends this kind of as the ubiquity of social media or the dominance of superstar society.

The 5 metre very long mindmap was created in just the e book Festival website, and grew to become the foundation of an id procedure that was subsequently applied to a vast range of marketing products, which include the eighty-webpage listings brochure.

The motivations in full:

The Wish for Justice
The Pursuit of Appreciate
The Morality of Individuals
A Wish for Get
The Pursuit of Satisfaction
The Wish for Validation
The Dread of Dying and the Unidentified
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